Prabal Gurung X KISS

In collaboration with Prabal Gurung, I served as Art Director for a limited-edition nail collection launch. My responsibilities spanned the entire visual creation process, including:

•Photoshoot Direction: Developing mood boards, casting models, directing on-set photography for both product and lifestyle imagery.
•Post-Production: Overseeing retouching, color correction, and final image selection.
•Digital Design: Designing the campaign landing page and creating marketing assets for social media, email, and other digital channels.

The challenge was to capture a high-fashion aesthetic reflective of the Prabal Gurung brand while aligning with the product’s accessible pricing. The final results were enthusiastically received by Prabal Gurung and his team, a testament to the successful execution of this vision.