Prabal Gurung X KISS

In collaboration with fashion industry icon Prabal Gurung, I led the art direction for this limited-edition nail collection. My responsibilities included overseeing both the model and product photoshoots, from initial direction to final retouching and image selection. Additionally, I designed the landing page and developed marketing materials for the digital campaign across various platforms.

The primary objective was to create an upscale, high-fashion aesthetic, despite the product’s approachable price point. To achieve this, I meticulously ensured that every detail—from the color palette of the landing page to the tones in the photos—aligned with the brand’s luxurious vision. Though it was challenging to meet the high expectations, Prabal Gurung and his team were thrilled with the final result, which is something I’m particularly proud of.