Kiss / MAGNETIC LASHES
Magnetic Lashes
Digital art direction and hands-on design for a magnetic lash launch—turning a new application system into a clear, compelling shopping experience.
Role: Digital art direction · Content strategy · Wireframing · E-commerce design · Image selection & retouching direction
The challenge
Make an unfamiliar magnetic lash system easy to understand while keeping the beauty result front and center. The challenge was to balance product education with the visual appeal of a beauty launch.
My role
I led the digital experience from wireframe through asset design, defining the content hierarchy across the landing page, infographics and Amazon A+. I translated content needs into shot lists, selected imagery and directed retouching to support both product education and the finished look.
In collaboration with the in-house photography, shoot art direction, and copywriting teams.
01 / LANDING PAGE
Show how it works. Help shoppers choose.
I structured the page to connect demonstration, product benefits and style discovery, using motion and close-up imagery to make the application process easier to follow.
Application first
Show the application method before introducing the assortment.
Style comparison
Use finished looks to help shoppers compare lash styles.
Purchase confidence
Answer practical questions before the product collection.
Desktop and mobile landing page walkthroughs.
02 / PRODUCT EDUCATION
Make the product story easy to scan
I designed a four-part infographic system around the key purchase questions: what it is, how it fits, how it holds and how to apply it. Each image pairs a focused message with visual evidence.
03 / AMAZON A+
Adapt the story to Amazon
I adapted the content hierarchy to Amazon’s A+ modules, bringing benefits, style comparisons and application guidance into a cohesive sequence while maintaining the campaign’s visual identity.
Scroll to view the Amazon A+ sequence.